Event marketing campaign template

Your marketing plan should begin right when event planning begins. The two go hand in hand. After all, without a great promotion strategy, no one will know about your event. So, how do you do it? Fill it out to create the best marketing plan yet!

The first step in your event planning is understanding your event and its purpose. That includes your event type, whether in-person, virtual, or hybrid.

From there, you can focus in on the details such as event name, theme, tagline, and color scheme. This event breakdown will serve as the blueprint for your event marketing plan.

There are few events that can get away with not having an event website. Your event website will be the primary touchpoint you have with potential attendees. It needs to contain key information and convince attendees to register. These could be small promotions or large, time-based or relationship-based. First, look at the cost of your event. Is it especially high?

Choose if you want to add to an existing calendar or create a new calendar Want to just add it to an existing calendar? Skip to step 3. Select the import button and there ya have it! Get to work on some planning! Sign up for our newsletter for more posts like this delivered to your inbox:. A high-level event promotion timeline that outlines when different campaign elements will be executed so you can keep track of event marketing efforts.

A detailed breakdown of every marketing task you need to complete for each channel. Here are two examples of how you can use our event marketing template to plan and manage promotion timelines for your event.

Transform your event marketing plan into a calendar instantly with our Calendar view. Ready to start promoting your next event? Use our event marketing and promotion plan template in TeamGantt, and save time on timeline setup! Sign up for a free TeamGantt account today , and get access to event planning templates—plus many more helpful project templates—in our library.

Switch Template. Other than a pricey venue rental, not much. What is an event marketing plan? How to create an event marketing plan One big question that always comes up is how far in advance you should promote your event. FirstName] , [Sender. FirstName] [Sender. We begin every event promotion journey with a goal setting session with you and your team.

We want to ensure that we target and attract the right audience for the right reasons. This will ensure that your event is not only highly-attended, but highly enjoyed as well. Whether your event is a one-time occurrence or another in an annual series, setting well-defined goals will ensure that we are focusing on the right target throughout the event marketing process. Proper planning prevents poor performance. Even with years of experience and many successful events in our portfolio, we still insist on a thorough, methodical planning process for every event that we promote.